- Problem discovery Find a problem worth solving
- Hypothesis validation Now Test the key assumptions with the people who'd use it
- Prototype Build the smallest useful version
- Pilot Run it with first users
- Launch Open it up more widely
- Post-launch Grow adoption, scale and keep improving
NowHypothesis validation
Test the key assumptions with the people who'd use it
NextPrototype
Build the smallest useful version
It's for the people building or funding consumer technology, especially those who have watched engagement-led models stall and want an alternative that doesn't depend on concessionary capital. The aim is to show, in a working product, that a business can grow with the people in its network rather than against them.
More on this soon, once it has a name. For now, I'm testing the core assumptions with the people who would use it. It shares its central question with my book, Winter of Fires.
- Sep 2026Testing the core hypotheses.